Reed Gusciora, Trenton

Does Improving Trenton’s Reputation Matter?

Written by Jeffrey Quinones. Robert Phillips, a former executive for the world-renowned PR firm Edelman published in 2015 a very commented book titled “Trust Me PR is Dead.” The book is revolutionary by signposting that in these times of social media and hyper- connectivity organizations, including governments, cannot just “spin” or just “manage the message,” an unethical practice usually associated with…

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